Managing Your RSUs and ESPPs
A Guide to Maximizing Your Equity Compensation
Restricted Stock Units (RSUs) and Employee Stock Purchase Plans (ESPPs) offer valuable opportunities to build wealth and share in your company’s success. However, simply receiving RSUs or participating in an ESPP isn’t enough. Strategic management is key to unlocking their full potential.
This guide provides practical strategies for managing your RSUs and ESPPs, including integrating them into your financial plan, diversifying your portfolio, understanding tax implications, and navigating your company’s plan documents.

Integrating RSUs and ESPPs into Your Financial Plan
Set Clear Financial Goals
What do you want to achieve financially? Retirement? Homeownership? Education? Define your goals to give your RSU/ESPP strategy direction.
Assess Your Financial Situation
Understand your income, expenses, assets, and liabilities. This will help you determine how much you can afford to contribute to an ESPP, for example.
Create a Budget
A budget is essential for understanding your cash flow and making informed decisions about your RSU/ESPP contributions.
Consider Your Time Horizon
How long do you plan to invest? Your time horizon should influence your decisions about when to sell shares.
Work with a Financial Advisor
A financial advisor can provide personalized guidance and help you create a comprehensive financial plan that incorporates your equity compensation.
Diversification Strategies
The Risk of Over-Concentration
Holding too much of your portfolio in your company’s stock can be risky. If the company’s performance declines, your entire portfolio could be negatively affected.
Diversification Across Asset Classes
Diversify beyond company stock. Invest in other assets like stocks, bonds, and real estate to spread your risk.
Diversifying RSUs and ESPP Shares
Gradually sell some of your vested RSU and ESPP shares and reinvest the proceeds in a diversified portfolio.

Tax Strategies for RSUs and ESPPs
RSU Tax Strategies
Understand the tax implications at vesting and when you sell your shares. Consider the timing of vesting and explore strategies like tax-loss harvesting (with professional advice).
ESPP Tax Strategies
Maximize the benefits of qualified dispositions by meeting the holding period requirements. Be aware of the higher tax burden of disqualifying dispositions.
General Tax Strategies
Explore tax-advantaged accounts like 401(k)s and IRAs. Consider the potential tax benefits of donating appreciated shares to charity.
Consult a Tax Professional
Tax laws are complex. Consult with a qualified tax advisor for personalized guidance.
Understanding Your Company’s Plan Documents
Your company’s RSU and ESPP plan documents are your best source of information. Read them carefully!
Pay close attention to vesting schedules, purchase discounts, offering periods, look-back periods (if applicable), tax withholding procedures, and any restrictions on selling shares.
Don’t hesitate to ask your HR department if you have any questions.

When to Sell Shares
There’s no one-size-fits-all answer. The best time to sell depends on your individual circumstances.
Consider your financial goals, risk tolerance, diversification needs, tax implications, and your outlook on the company’s future performance.
Regularly review your portfolio and your RSU/ESPP holdings to ensure they still align with your financial plan.
Managing your RSUs and ESPPs effectively is crucial for maximizing their value.
By taking a proactive approach and making informed decisions, you can use these valuable tools to build a secure financial future.